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Little Labs - Privacy Policy
Last Update: November 19th, 2015

Information Collection and Use
Aggregate Information
Social Plugins on Our Site(s) and App(s)
Children's Privacy
Cookies
Disclosure
Links to Third Party Sites
Security
Privacy Policy Updates
Users Outside of the United States


Questions

Thank you for reviewing Little Labs, Inc.'s ("Little Labs", “we,” “us” or “our”) privacy policy for our mobile and smartwatch applications (“App(s)”) and Internet web Site(s) located at the URL’s www.little-labs.com and/or www.getfacer.com or other microsites ("Site(s)"). This Privacy Policy details certain policies implemented throughout Little Labs governing Little Labs’ collection and use of personally identifiable information about users of our Site(s) and users of our App(s).

Information Collection and Use

You can generally visit our Site(s) and use our App(s) without having to submit any personally identifiable information about yourself to us. However, when you download and/or install our App(s), we will assign a unique user identification that will be associated with your use of the App(s).

If you connect the App(s) through Facebook, we will collect public profile data from Facebook (based on your Facebook profile privacy settings), as well as your name, email, phone number and other contact data that Facebook makes available to us, your gender and age. Note that Facebook does not allow users under the age of 13 to register for a Facebook account, so we will not receive data from Facebook about users that are under 13.

If you contact us with questions or to request information or enter a contest, or survey, we will collect the personally identifiable information that you voluntarily transmit with your communications to us. We will collect personally identifiable information that you voluntarily transmit to us if you request to receive a notice of new products that we may release.

We also may collect personally identifiable information about you that you elect to upload to our Site(s) and/or App(s) (such as in watch faces that you create or feedback and comments regarding watch faces).

We may use your personally identifiable information to provide our App(s) and services to you, contact you to deliver certain services or information you have requested, verify your authority to use the App(s) and the Site(s), provide you with customer support, detect fraud, illegal activities or security breaches, improve the content and general administration of the Site(s) and the App(s). We may also send you targeted marketing and promotions regarding our App(s) and the Site(s) or services we believe may be of interest to you. If you have requested that we send you notices about certain new products that we may release, we will send you a notice when the product is available for download. If you do not wish to receive these marketing or promotions from us, you may opt-out as set forth in the message.

Aggregate Information

Through the third party analytic providers, as discussed below, and directly through our Site(s), we may track information that will be maintained, used and disclosed in aggregate form only and which will not contain your personally identifiable information. For example, without limitation, the total number of visitors to our Site(s), the number of visitors to each page of our Site(s), External Web Sites (defined below) linked to and your use of our App(s). We may analyze this data for trends and statistics in the aggregate, and we may use such aggregate information to administer the Site(s), and gather broad demographic information for aggregate use.

Additionally, the third party App(s) store providers from which you obtain the App(s) may collect certain data about you, including aggregate data, and your use of the applicable App(s) store is subject to the privacy policy terms of the App(s) store provider. The App(s) store providers may provide us with certain aggregate data about you.

Social Plugins on Our Site(s) and App(s)

We may use social plugins on our Site(s) and App(s) and may include icons that allow you to interact with third party social networks such as Facebook. For example, you may connect to Facebook through the App(s). The third party social plugin may set a cookie when your browser creates a connection to the servers of such social networks and the plugin may transmit your data to the social networks. Your use of these social plugins is subject to the privacy policies of the third party social networks.

Children's Privacy

Little Labs recognizes the privacy interests of children and we encourage parents and guardians to take an active role in their children's online activities and interests. Neither the Site(s) nor the App(s) are directed to children under the age of 13. Little Labs does not target its App(s) or this Site(s) to children under 13. As we only receive the age of users that are 13 or over from Facebook, Little Labs does not knowingly collect personally identifiable information from children under the age of 13. If we learn that a child under the age of 13 provided us with personally identifiable information, we will delete that information. If your child has provided personally identifiable information, please contact us so we can delete it. If you are under the age of 13, please do not provide us with any personally identifiable information.

Cookies

We may use small text files called cookies to improve overall Site(s) experience. A cookie is a piece of data stored on the user's hard drive containing information about the user. Cookies generally do not permit us to personally identify you. We generally use session cookies to save your preferences and such cookies expire when you close your browser. Little Labs itself does not track users over time and over multiple websites and does not respond to browser do not track signals.

Third parties such as providers of external services like web traffic analysis services, such as mixpanel or Google Analytics, may track users over time and over our Site(s) and third party websites and such third parties may also place cookies, via our Site(s). These cookies are likely to be analytical, performance cookies or targeting cookies, including:

Google Analytics cookies, which in particular are used as Little Labs contracts with Google as a third party vendor. You can find out more about this popular website analytics tool here: http://www.google.com/analytics/index.html. These cookies collect information about how visitors use a websites, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a websites works. All of this information is anonymized. You can find out more about how it protects your data here: http://www.google.com/analytics/learn/privacy.html. You can find out more about the information that mixpanel collects here https://mixpanel.com/terms/

Disclosure

We may provide your personally identifiable information and the data generated by cookies and the aggregate information to the vendors and service agencies that we may engage to assist us in providing our services to you for their use solely to provide us with such assistance. Unless we give you the choice to opt-out and you do not exercise your opt-out right, Little Labs’ service providers do not have any right to use personal information we share with them beyond what is necessary to assist us or for a purpose incompatible with the purpose for which it was originally collected or subsequently authorized by you. We will not disclose your sensitive personal information to a third party unless you have provided us with affirmative or explicit (opt in) consent.

Any personally identifiable information that you elect to upload to our Site(s) and/or App(s) (such as in watch faces that you create or feedback and comments that you publicly post regarding watch faces) may be viewed by other users.

We will also disclose your personally identifiable information (a) if we are required to do so by law, regulation or other government authority or otherwise in cooperation with an ongoing investigation of a governmental authority, (b) to enforce the Little Labs Terms of Use or user agreements or to protect our rights or (c) to protect the safety of users of our Site(s) and our services. We will not sell your personally identifiable information to any company or organization, but we may transfer your personally identifiable information to a successor entity upon a merger, consolidation or other corporate reorganization in which Little Labs participates or to a purchaser or acquirer of all or substantially all of Little Labs’ assets to which this Site(s) and/or the App(s) relates.

Links to Third Party Sites

The Site(s) may provide links to other Web Sites or resources over which Little Labs does not have control ("External Web Sites"). Such links do not constitute an endorsement by Little Labs of those External Web Sites. You acknowledge that Little Labs is providing these links to you only as a convenience, and further agree that Little Labs is not responsible for the content of such External Web Sites. Your use of External Web Sites is subject to the terms of use and privacy policies located on the linked to External Web Sites.

Security

We and our third party hosting providers may employ procedural and technological measures that are generally consistent with industry practice. Such measures are reasonably designed to help protect your personally identifiable information from loss, unauthorized access, disclosure, alteration or destruction. Little Labs may use password protection and SSL. Little Labs’ hosting provider, Parse, may use other measures to help prevent unauthorized access to your personally identifiable information. You may review Parse’s security policy at https://www.parse.com/about/security.

Privacy Policy Updates

Little Labs may need to update this Privacy Policy from time to time. If so, Little Labs will post our updated Privacy Policy on our Site(s) located at www.little-labs.com and on our App(s), along with notice that the Privacy Policy has been changed so you are always aware of what personally identifiable information we may collect and how we may use this information. Little Labs encourages you to review this Privacy Policy regularly for any changes. Your continued use of this Site(s) or App(s) and/or continued provision of personally identifiable information to us will be subject to the terms of the then-current Privacy Policy.

Users Outside of the United States

Our computer systems and third party hosting provider systems are currently based in the United States, so your personal data will be processed by us in the U.S. where data protection and privacy regulations may not offer the same level of protection as in other parts of the world, such as the European Union. In particular, you are advised that the United States of America uses a sectoral model of privacy protection that relies on a mix of legislation, governmental regulation, and self-regulation. Article 26 of the European Union’s Data Protection Directive (Directive 95/46/EC, 1995 O.J. (L 281) 31) allows for transfer of personal data from the European Union to a third country if the individual has unambiguously given his or her consent to the transfer of personal information, regardless of the third country's level of protection. By using the Site(s) and/or the App(s), you agree to this Privacy Policy and to the processing of that information in the United States of America as described in this Privacy Policy.

Questions

If you have any questions regarding this Privacy Policy please contact us via email at privacy@little-labs.com.

Little Labs Inc.
373 Rose Ave
Venice CA, 90291

hello@little-labs.com


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